. >> reporter: steve holcomb works with the nfl players association and is cashing in on the celebrity of the comeback kid. >> getting close to overdrive. we have done several thousand and now we are printing more. >> reporter: they are put through a drier where they end up here. they are going to make about 3,000 of these today alone. >> we want to sell 30,000 of them i think. that's how hot he is. he was shipping some to the coast guard in the chesapeake, virginia. so he is a very popular athlete. >> reporter: the special shirts are only available in two places. >> raley's. >> right. >> and i guess if you get on the base of the coast guard you can get one there. >> reporter: reporting from san francisco, patrick sedillo, cbs 5. >>> yeah. coming up, paying a premium to go to the game. the price tag for tickets on resale sites and how patience could really pay off. >> keeping profits flowing even if snow isn't falling. the high-tech investments in lake tahoe. >>> and here are some more of those photos you have been sending to us. stephanie showing us her 9er nails. we know what player